Cookie Policy

Verv is a trading name of Habitae Limited, a company registered in England and Wales (company number 17162166), registered office 24 Agamemnon Road, London NW6 1DY. Questions about this policy: legal@verv.co.uk.

This sets out the cookies verv.co.uk actually sets today, why, and how you can control them. It is written to match what the site does, not what a cookie policy usually says. If a cookie is not listed below, we are not setting it.

The six non-essential cookies — two for Google Analytics, two for Microsoft Clarity and two for the Meta Pixel — are set only if you accept them on the banner. Until you answer, and for as long as your answer is Reject, none of those scripts is loaded at all: nothing is requested from Google, Microsoft or Meta, no cookie is written and no measurement is sent.

Clarity is a Microsoft product, so loading it can also mean cookies set on Microsoft's own domains. We explicitly refuse advertising storage when we start it, which is the setting that governs Microsoft's advertising identifier, so that one is not set. Anything Microsoft does set on its own domains sits outside this site: we cannot list it here with certainty or delete it for you, though your browser settings can block it.

The Meta Pixel is the one advertising tag on the site, and the only one that reports your visit to a company that also sells advertising. It is described in section 7. There is no other advertising, remarketing or cross-site tracking tag here, and none of ours.

For userCountry and cookieConsent, no. Each only remembers a choice you have made and is strictly necessary for the site to behave as you would expect, so both are exempt from the consent requirement under Regulation 6 of the Privacy and Electronic Communications Regulations 2003.

For the Google Analytics, Microsoft Clarity and Meta Pixel cookies, yes. None of them is exempt, so we ask before any is set. The banner offers Accept and Reject with equal prominence, nothing is pre-selected, and continuing to browse or scrolling past it is not treated as consent.

Accept covers all three together, the advertising one included, which is why the banner names it before you decide. There is currently no way to accept one and refuse another, and Reject refuses all three.

If you accept, Google Analytics tells us which pages are visited and in what order, roughly which part of the world the visit came from, what kind of device and browser was used, and whether you arrived from a search engine, a link or directly. We use it to see which parts of the site people actually use and where they give up, so we can fix them.

We do not use it to identify you by name, and we do not combine it with your Verv account. Google acts as our analytics provider and processes the data on our behalf under its own terms, which can involve transfers outside the UK.

If you accept, Microsoft Clarity records how pages are used — clicks, taps, scrolling, mouse movement and the order pages were viewed in — and plays it back to us as a session replay, as well as aggregating it into heatmaps showing where people click and how far down they read. We use it to find the parts of a page that do not work: a button nobody presses, a form people abandon halfway.

It is about the page, not about you. We do not use it to identify you by name and we do not combine it with your Verv account, and we start it with advertising storage refused so it is not used to build an advertising profile. Microsoft acts as our analytics provider and processes the data on our behalf under its own terms, which can involve transfers outside the UK.

If you accept, the Meta Pixel tells Meta — the company behind Facebook and Instagram — that this browser visited a page on verv.co.uk, along with the page address, and it stores the click identifier if you arrived from one of our advertisements. We use it for two things: to see which of our advertisements actually bring people here, and to reach people who look like the ones who already do.

This is the one tag on the site that is about advertising rather than improving the site, and it is the one where the data does not stay with us: Meta receives the visit and uses it under its own terms, which can involve transfers outside the UK. It is not used to identify you by name, we do not send it your Verv account details, and the only event we send is the page view — nothing you type, no enquiry, no application.

If you would rather it did not happen, Reject on the banner stops it entirely, and Cookie settings in the footer will change an earlier Accept at any time.

You can change your answer at any time. The Cookie settings link in the site footer reopens the banner, as does the button below.

Withdrawing consent stops all three scripts loading from that point on and deletes the _ga, _cl and _fb cookies this site has set. It does not reach back and remove measurement Google, Microsoft or Meta already received while consent was in place, and it cannot reach any cookie set on a domain other than ours — your browser settings can.

You can block or delete cookies at any time through your browser settings, whatever you told our banner. Because the cookies we set ourselves are functional, doing so may mean the site cannot remember your selected region or your cookie choice — and if it forgets your cookie choice, the banner will ask again.